"The Art of Life: Multimedia Exhibition of Mawangdui" at Hunan Museum recently stood out among more than 11,000 entries from 66 countries and regions around the world, winning the iF Design Award 2025 for its groundbreaking digital theater presentation of cultural heritage.

近日，湖南博物院“生命藝術(shù)——馬王堆漢代文化沉浸式數(shù)字大展”（簡(jiǎn)稱“生命藝術(shù)”大展）憑借其突破性的文化遺產(chǎn)數(shù)字劇場(chǎng)展示方式，從全球66個(gè)國家和地區(qū)的11000余件參賽作品中脫穎而出，獲評(píng)2025年德國iF設(shè)計(jì)獎(jiǎng)（iF Design Award）。

Joining hands with Digital Library of China and Prof. Eugene Wang's team from the Harvard FAS CAMLab, the Hunan Museum initiated this exhibition after three years of elaborate planning and preparation. The project has integrated up-to-date academic research achievements, innovative inspirations in digital art, and cutting-edge developments in multimedia technologies, to present the exhibition.

湖南博物院整合全球最新的學(xué)術(shù)研究成果、數(shù)字藝術(shù)的創(chuàng)新思維以及多媒體技術(shù)的最新發(fā)展成果，聯(lián)合中國數(shù)字圖書館、哈佛大學(xué)中國藝術(shù)實(shí)驗(yàn)室（Harvard FAS CAMLab）汪悅進(jìn)教授團(tuán)隊(duì)，經(jīng)過長(zhǎng)達(dá)三年的精心策劃推出“生命藝術(shù)”大展。

The exhibition precisely reproduces the interior structure of the Mawangdui Han Tombs and the abundant relics that have been unearthed there, presenting an interactive experience of archaeological findings with spatial analysis for the visitors. Reflecting the "Yin and Yang—scattering and gathering" concepts in Chinese philosophy embodied in the four-layer coffin in Mawangdui Tomb No. 1, the exhibit reveals the life philosophy underlying tomb designs in the Han Dynasty. The exhibition creates China's first 15-meter-diameter immersive LED dome screen within a museum, giving visitors access to "step inside" the T-shaped silk painting to experience the vision of immortality—an imagined ascension "from earth to heaven" in the era of Lady Xinzhui over 2,000 years ago.

展覽通過精確復(fù)現(xiàn)馬王堆漢墓內(nèi)部結(jié)構(gòu)及豐富的出土文物，呈現(xiàn)考古發(fā)現(xiàn)與空間解構(gòu)的互動(dòng)體驗(yàn)。結(jié)合馬王堆一號(hào)墓四套棺的“陰陽散聚”概念，揭示漢代墓葬設(shè)計(jì)背后的生命哲學(xué)。通過打造中國博物館空間內(nèi)首個(gè)15米直徑沉浸式LED球幕，讓觀眾“步入”T形帛畫內(nèi)部，體驗(yàn)辛追夫人所在時(shí)代“由地入天”的永生想象。

Opening on June 8, 2024, the exhibition has attracted over 530,000 visits to date.

展覽于2024年6月8日開展后，截至目前接待觀眾超過53萬人次。

As one of the globally influential design prizes, the iF Design Award is universally recognized for its precise and independent evaluation system. It is considered one of the top three global design awards, alongside the "Red Dot Design Award" in Germany and the "International Design Excellence Awards (IDEA)" in the United States. The iF Design Award evaluates entries following multiple criteria, including creativity, designs, functions and services, visual presentations, materials and crafts, and sustainability.

作為全球最具影響力的設(shè)計(jì)獎(jiǎng)項(xiàng)之一，德國iF設(shè)計(jì)獎(jiǎng)以其嚴(yán)謹(jǐn)獨(dú)立的評(píng)審體系而獲得廣泛認(rèn)可，與德國紅點(diǎn)獎(jiǎng)（Red Dot Award）、美國IDEA獎(jiǎng)（International Design Excellence Awards）并稱為世界三大設(shè)計(jì)獎(jiǎng)。該獎(jiǎng)項(xiàng)從創(chuàng)意理念、設(shè)計(jì)形式、功能與服務(wù)、視覺呈現(xiàn)、材質(zhì)工藝及可持續(xù)性等多個(gè)維度，對(duì)參賽作品進(jìn)行嚴(yán)格評(píng)估。